Dominican Bridge
From a single Santiago mixer to a movement of returnees, expats, and internationally-minded professionals choosing the Dominican Republic on purpose.
The Challenge
Dominican Bridge started with a simple observation: there are thousands of people who returned to the DR after years abroad, or who chose to relocate here from the US and Europe. They had no shared space, no easy way to find each other, and no community built around their specific experience. Turning that observation into a real audience meant finding those people online — and then knowing which ones actually showed up.
Step 1 — Instrument the site
We installed The Ad Company's tracking pixel across dominicanbridge.com from day one. The pixel captured every visitor, every page they read, and every signup — newsletter or member — tied back to the source that brought them in.
Step 2 — Run paid social to fill the top of the funnel
We ran paid social campaigns to put Dominican Bridge in front of the right people: returnees, expats, and internationally-minded professionals living in or considering the DR. Every click landed on a tracked page, so we could see exactly which audiences were converting into newsletter and member signups — not just clicking.
Step 3 — Use the data to improve performance
The pixel made the patterns obvious. Some audiences clicked but never signed up; others converted at multiples of the average. We pushed budget toward the audiences that were producing real signups and pulled it from the ones that were just spending money. The same data shaped the content on the site itself, so the pages people landed on actually spoke to who they were.
The Results
Dominican Bridge built a website audience of 15,684 visits and 11,997 unique visitors, converting them into 394 newsletter subscribers and 233 community members. On Instagram, the account grew to 4,039 followers with a +46.8% 30-day growth rate and roughly 980 new followers per month. The community is now expanding from Santiago to Santo Domingo with a launch event fully funded by sponsors who wanted access to this exact audience.
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